The Beginning of Wave House Sentosa
Wave House Sentosa is the fourth installation in an archipelago of global Wave Houses that stretches from :
- Durban in South Africa,
- San Diego in California,
- Santiago in Chile,
- Mallorca in Spain.
Since its opening on 16 October 2009, Wave House Sentosa has placed Singapore on the global map as the GO-TO destination for surfers with its perfect and world famous 10' FlowBarrel wave.
The Tom Lochtefeld Encounter
Mr Terry Goh, one of three founding partners of Wave House Sentosa, met his current principal - Mr Tom Lochtefeld (below, from the US) whom he refers to fondly as CEO several years ago.
Tom Lochtefeld from USA, is the Founder & CEO of Wave Loch & the inventor of the Double FlowRider® and 10-foot FlowBarrel® system used in the Wave Houses in South Africa, California, Chile, Spain. as well here at Wave House Sentosa. Tom Lochtefeld was invited by Sentosa Singapore to help develop the wave house at Sentosa. Tom acted as the adviser and came up with key ideas on how to operate the wave house.
Terry Goh himself is a veteran in the F&B industry and used to operate a lot of pubs, clubs & bars in the night scene here in Singapore. Tom Lochtefeld shared with Terry Goh his vision of a sports & bar establishment in Singapore with the wave house concept similar to that in Santiago. With this common vision in mind, they team up as principal & operator and that was how the idea for Wave House Sentosa came about.
The formation of Wave House Sentosa Pte Ltd was a result of the coming together of three wakeboarding, water skiing friends : Terry Goh, Xt Tan & Heinz Peter Iten back in 2005. The trio love great food & wakeboarding sports and wanted to bring the two together, hence the concept of a restaurant+bar, retail boutique with wakeboarding training facility using Double FlowRider® and 10-foot FlowBarrel® Concept spawned in 2005. And in 2009 the three partners started Wave House Sentosa under the company Wave House Sentosa Pte Ltd at 36 Siloso Beach Walk.
( L to R : Xt Tan, Terry Goh)
Wave House Sentosa Singapore is currently owned by 3 key partners :
- Terry Goh an entrepreneur & a veteran in the F&B industry especially in the pubs, clubs & bar scene, is also an active surfer & avid wakeboarder. Terry has been very active in the F&B industry, and has operated about 13 clubs, pubs & bars for more than 20 years, having started during his schooldays as a part-timer, & eventually grew in his career (after his graduation) to operate these F&B establishments full-time. Terry used to work in Attica as Manager, Rooftop Bar as Manager, Embargo at Central, Sugar at Mohd Sultan & Boom Boom Room. On his own, Terry Goh started the Beacons - a Happy Hour Bar with a live band, serving finger food, Bar Snacks Beers, Wine, Cocktails by Mixologist.
- Tan Xu Teng (known as Xt Tan in the business) - a corporate lawyer turned entrepreneur. Xt Tan started his career as corporate lawyer in one of Singapore's leading law firms Wong Partnership LLP, working on Equity Capital Markets and Mergers and Acquisitions. Xt Tan, an active wakeboarder & superb tennis player himself, and desiring to promote his two key passions in watersports & tennis, then started TAG International and became one of three partners of Wave House Sentosa.
- Heinz Peter Iten - (who is Swedish & based here in Singapore for many years) is a veteran in the F&B circle & widely popular in the industry, having started Marche Restaurants Singapore in 1997 for 10 years before joining Wave House Sentosa Pte Ltd as F&B Director. At Wave House Sentosa Heinz plays a key role in the kitchen concept & design, menu planning, training & implementation. He is also an avid water skier & surfer.
The Restaurant Facts
Positioning - Wave House Sentosa is positioned as a lifestyle destination to enable water sports enthusiasts to indulge in their passion for watersports, with safety, efficiency and convenience in mind.
Concept - The restaurant bears a casual dining concept, serving modern Californian-Asian Cuisine, equipped with a retail boutique as well as a beautiful scenic beachfront. Wave House Sentosa retains the original concept, culture & experience of the original Wave House in Santiago despite not being part of the Franchise brand.
Expansion plans - the partners hope to bring in more new attractions on site to create new experiences for the tourist & visitors.
Menu planning - is done by Heinz Peter Iten as he has extensive experience in the F&B industry, having started Marche in Singapore in 1997. The restaurant menu changes every 8 to 12 months as the menu is comprehensive & extensive, with more than 50 items available on the menu, & categories ranging from Soup, Salads, Pizza, Pastas, Seafood, Poultry, Meats, Burgers, without the necessity to change too frequently.
Kitchen - currently the restaurant has 8 full-time cooks, the rest of the 30 being part-timers. Executive Chef Bert brings with him extensive experience in the kitchen. Wave House Sentosa has a huge central kitchen with 3 working chillers, and has the the capability to serve more than 3000 pax at Sentosa. Wave House Sentosa is an especially popular venue for corporate events such as family days, and was the preferred event venue for major corporations & banks (as these usually have large staff numbers and require a huge venue space): UBS, Changi Airport. Wave House Sentosa held yearly events like May Fest, Oktoberfest where huge crowds turn up to party & dance.
Ingredients - Major food ingredients used at the kitchen here comes from key importers like Indoguna, Angliss, Euraco etc. Most of meat are from USA, lamb from New Zealand. The restaurant try to serve fresh whenever possible, & vacuum pack to preserve freshness. They work closely with suppliers who can deliver fresh daily so the ingredients are fresh. Restaurant uses bread from Montreau which supplies the dough for the pizzas. Food here are prepared ala minute.
Slogan for Wave House Sentosa -"Perfect Wave At All Times"
Mission Statement - to enable visitors/diners to experience the Californian lifestyle.
Ordering - done using POS with payment via VISA Mastercard, AMEX, Cash & NETS.
In house Catering - requires a minimum 50 pax.
Takeaways : no minimum requirement
Booking of venue for private events - Fashion Show, Birthday Parties, Product launches, Surf Clinics.
Loyalty Program - Restaurant has a Wave House Sentosa Islander Card priced at $45 that allows members to have 1 year access to Sentosa, 1-for-1 for Wednesdays, 1 for 1 on Fridays (after 6pm), Saturdays (2 for 2 on the ride after 6pm).
Merchandise on sale at the retail boutique - Caps, mugs, shades, water sports wear.
Target market - 15 to 35 age group.
Seating Capacity : indoor (air con)100 pax, al fresco 200 pax. Restaurant occupies about 60,000 square foot.
Signature items - Beef Cheek, Black Salmon, Roast Duck Pizza, Burger with Satay peanut sauce.
Signature Desserts - Chocolate molten Lava with Vanilla Ice Cream, Ice cream, Waffles,
Celebrity Spotting - Allan Wu, Gurmit Singh, Irene Ang,.
In the discussion are plans to do Breakfast, Lunch buffet in the future.
Special Menu - Restaurant has Theme Specialty menu for Valentine's Day. Every month restaurant has Special menu : Seafood, BBQ items on the menu.
Wave House Sentosa is located at :
36 Siloso Beach Walk
Singapore 099007
Tel : 63773113 (Restaurant)
Tel : 62381996 (Wave rides)
Email : wavehouse@singapore.com
https://www.facebook.com/wavehousesentosa
http://www.wavehousesentosa.com/
Opening Hours :
Monday to Sunday 10.30am to 10.30pm
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