Tuesday, September 16, 2014

Doutor Coffee - Facts about Doutor Coffee The Singapore Team The Ambience The Menu


Parent Company - Parent Company Doutor Nichires Holdings Co., Ltd. engages in the management of cafes and restaurants in Japan. It is also involved in the manufacture and sale of bread and pastry products, processing and sale of roasted coffee; and import, export, purchase & sale of foods. 

Doutor Coffee Co., Ltd. operates a chain of coffee shops. It also engages in the production, import, roasting, wholesale, and retail of coffee beans in Japan. In addition, the company offers marketing and consulting services to restaurant and coffee shop franchises. The company was founded in 1962 and is headquartered in Tokyo, Japan. Doutor Coffee Co., Ltd. operates as a subsidiary of Doutor Nichires Holdings Co. Ltd. The company currently has over 900 locations in Japan, has begun expansion in Taiwan and Korea. It is listed on the Tokyo Stock Exchange. Altogether, Doutor Coffee has over 1,200 outlets throughout the world. 

The BeginningOn 18th April 1980, Doutor Coffee opened the first European styled café in Harajuku, Japan. At a mere 9 meters square, Doutor Coffee used the limited space efficiently to serve high quality food and beverages. With the quality food & beverage, reasonable pricing & great service level, the small café became a great success & eventually paved the future of Doutor Coffee. 

Despite the small size and local competition, Doutor Coffee succeeded and has expanded to the company that it is now. Today, Doutor Coffee has more than 1200 outlets throughout the world.

The Management - D&N Singapore is part of the parent company Doutor Nichires Holdings Co., Ltd. in Japan. D&N Singapore operates Doutor Coffee, Hoshino Coffee, Japanese-style spaghetti restaurant chain Yomenya Goemon, Aka Tombo and Chinese restaurant chain The Asian Kitchen here in Singapore. (**Aka Tombo is a Japanese all day dining concept serving Nabe, Sushi, Oju, Curry & Omu Rice, Teishoku, Bento, Spaghetti, Sukiyaki. Aka Tombo opens its first new Singapore outlet at Marina Bay Link Mall & is managed by D&N Singapore.**)

Doutor Coffee in Singapore - Doutor Coffee opens its new Singapore outlet at Marina Bay Financial Centre Tower 3 & is managed by D&N Singapore, part of the parent company Doutor Nichires Holdings Co., Ltd in Japan.  

Doutor Coffee's Success Factors 
  • Customer-oriented - Doutor Coffee prides their success based on their ability to achieve & maintain great customer satisfaction. When the company first started the first Doutor Coffee in 1980, the company focus on pricing their coffee at an affordable price of 150 yen (despite the business running on high operation cost) in order to provide affordable coffee to their customers.  

  • Besides affordability, the Doutor Coffee shop is designed to provide creature comforts for their customers - from the quality of the items served, to the lighting and decor in the Doutor Coffee shop, the company takes pride in providing a holistic approach toward the enjoyment of a cup of Doutor Coffee.  
The Plantations - As the business grew, Doutor Coffee had to acquire their own plantation to ensure the quality of the coffee bean they receive. In 1991, Doutor Coffee has its first plantation in Kona Island, Hawaii. This is followed by a second plantation which started operation in 1995. In just a quarter of a century, Doutor Coffee realized its dream of having its own Coffee plantation. 

The Perfect Roast - In general, a majority of roasting plants adopts the method of roasting using hot air. Although the use of hot air roasting is highly efficient for roasting large quantities, it degrades the original flavour of the coffee. 

Doutor Coffee explored various method of roasting and finally decided to use open flame roasting, which best retain the flavour of the coffee beans. This method is time and labour intensive, but produces richly flavoured coffee beans. However, open flame roasting is normally adopted only by smaller shops as roasting of coffee in this manner allow for only 5kg to 20kg of beans at any one time. 

With no readily available equipment to roast the beans in large quantity, Doutor Coffee embarked on the research and development of an industrialised open flame roasting equipment which is in use till today. Today Doutor Coffee uses industrialised open flame roasting equipment which best retain the flavour of the coffee beans & produces richly flavoured coffee beans. 

D&N Singapore Pte Ltd (Singapore Team )
The Management Team in Singapore consists of :
  • Takako Otsuka, Director - Doutor, Japan
  • Raymond Goh, Assistant General Manager - D&N Singapore
  • Edmund Anthony, The Asian Kitchen
  • Minoru Mori, The Asian Kitchen
  • Agnes Yap, Marketing & Operations Manager - Doutor Coffee
Assistant GM - Raymond Goh (below)

Marketing & Operations Manager - Agnes Yap 

The Ambience 
The retail shop is bordered by glass panels flush to the floor to create a welcoming transparent clear uninhibited space for customers outside the shop to have a clear view of the shop ambience & for the customers inside to have a bird's eye view of the external environment.

The side glass panel on the right of the entrance is a comprehensive display of the various coffee blends that Doutor Coffee retails. These retail packs form one revenue source for the shop apart from the dine in food served here. Besides these retail blends, Doutor Coffee also markets coffee mixers as demonstrated by Manager Agnes Yap (**above)

The Service Station adopts an open concept where customers place their order after joining the queue, pay and then waits for the order to be processed. They can then choose to dine in or takeaway. 

Doutor Coffee serves a wide selection of dainty cakes desserts in varied colors that appeal not only to your eyes but to your palate, your sense of smell as well - Strawberry Rare Cheese Cake, Hokkaido Milky Roll, Mount Fuji Mont Blanc, Hokkaido Souffle Cheesecake.

Besides Cakes & desserts, customers at Doutor Coffee can savour yogurt  in several flavors as well as delectable homestyle sandwich such as : Katsu sandwich, Tuna Egg Sandwich, Teriyaki Sandwich, Vegetarian Sandwich, Ham Tomato Sandwich. 

The decor is modern minimalist with the shop having an L-shaped  dine-in seating area divided into two sections. The first section nearer the Service Counter consists of several round high bar wooden tables flanked by comfortable matching cushioned high wooden chairs without backrest (**below) & some flanked by cushioned high chairs with back rest.

There is a row of high chairs facing the drop off point that comes with charging stations for customers who are here to charge their phones or laptops whilst sipping their coffee. (**below)

The other section of the L shaped dining area consists of round wooden tables flanked by ivory cushioned sofa chairs with back rest & arm rest. 

The designer cleverly installed large rectangular mirrors in portrait position on the two sides of the walls perpendicular to the main wall facing the entrance of the shop that is lined with black & white wallpaper with bookshelf & books design (**below).

The Doutor Coffee Menu 
The menu is simple & made up of 5 categories : - 
  • Pancakes  
  • Sandwich 
  • Salad
  • Cakes 
  • Coffee 

Doutor Coffee is located at :
12 Marina Boulevard, #01-05
Marina Bay Financial Centre Tower 3,  
Singapore 018982.
Email: enquiry@doutorcoffee.com.sg 
Tel: +65 6604 6082 

Opening Hours :
Mondays to Fridays          - 7.30am to 9.30pm
Sat, Sun, Public Holidays - 8.30am to 4.30pm 

Doutor Coffee at Marina Bay Financial Centre Tower 3 - The Story of DOUTOR COFFEE's Founder The Beginning & The Background


The Founder of Doutor Coffee - Founder & Honorary President of Japan's largest coffee chain Doutor Coffee, Toriba Hiromichi, 77 years old, is today one of the long standing entrepreneurs most admired by Japanese businessmen. 

Leadership Succession - Married with two children, Toriba Hiromichi remained the President of Doutor Coffee (Doctor Coffee) until 2006, when he handed over the reins of the company to his firstborn, Yutaka Toriba, 44. 

Life after retirement - Although he officially no longer handles day-to-day operations, 77 year old founder Toriba Hiromichi still act as Honorary President of the company and is the largest shareholder of the holding company that now controls the company. 

He lives with his wife in Tokyo and follows the Buddhist Soka Gakkai line. which holds the belief that education is the best way to forge character of the people and lead the country to prosperity. He spends most times giving lectures to students, encouraging the entrepreneurial spirit of young people. 

From teenage runaway to top salesperson - Teenager Toriba Hiromichi, age 16, ran away from home after a heated argument with his father who had threatened him with a samurai sword at the heat of his anger. Home is in the city of Saitama, the metropolitan area of ​​Tokyo, where his family made a living out of selling toy parts to manufacturers. 

After leaving home, Toriba Hiromichi left school and moved to Tokyo, where he started work as a clerk & waiter. Two years later he joined the sales team at a company that marketed coffee grains. His survival instincts helped him to overcome his inherent shyness in handling strangers. In no time he rose to become the top salesperson of the company. 

Apprenticeship in Brazil - His outstanding salesmanship & achievements drew him an offer by Suzuki Coffee (a Japanese Coffee importer), which he joined. In 1958, Suzuki Coffee sales representative Toriba Hiromichi was tasked by his Chief to discover who is the largest producer of coffee grain in the coffee industry. 

20 year-old Toriba Hiromichi set off in 1958 to Brazil, landed in Rio de Janeiro & stayed mostly in São Paulo for over two years until 1961. 

He worked on a farm and conducted business in the Coffee Exchange in Santos. His address in São Paulo, Street Doctor Pinto Ferraz, 85, inspired the name of the company he founded in Japan in 1962 when he was just 24 - Doctor Coffee (Doutor Coffee in Portuguese).

The turning point in his life - This stint in Brazil made a huge impact on him & proved to be a key turning point in his life so much so that Toriba Hiromichi decided to accord Brazil the honor whilst forming his own business in 1962 at age 24. He named the company "Doctor Coffee" (otherwise known as "Doutor Coffee" in Portuguese), a reference to the Street Doctor Pinto Ferraz, in the São Paulo neighborhood of Vila Mariana, where he lived during his internship in Brazil. The company name originated from "85 Doutor Pinto Feraisu Street" the address that he stayed when he was working in the coffee plantations of Brazil as an apprentice. Doutor (in Portuguese) means Doctor. The company gave rise to what is now the largest coffee chain "Doutor Coffee" in Japan. 

It was in Brazil that his knowledge of coffee grew by leaps & bounds. As seen from an excerpt from his autobiography published in 1999, Omoukotoga Omouyouninaru Doryoku ("as work stress can make your dreams come true ", a free translation) - "In Brazil, I conducted intensive studies on selection of grains, blends and roasting," 

From wholesale to retail - Doutor Coffee (or Doctor Coffee) started off with core business activities in import and wholesale of coffee grains. Founder Toriba Hiromichi visited Europe in the 1970s and explored many cafes operating in France, Germany & Switzerland. He decided to bring this cafe model & concept into Japan, thereby setting the stage for expansion into the retail coffee business. 

His vision - Flashback to 1971, Japan was at the brink of an economic boom. Toriba Hiromichi had a vision of what Japan's workforce would look forward to in the morning. He envisioned hoards of workers rushing to work, leaving no time for breakfast at home. Toriba Hiromichi realise that after a long commute to work, these workers would desire a cup of hot coffee paired with an affordable breakfast meal to give them that energy boost until lunch. 

He develop this strategy to set up retail shops that can manage a fast turn around time to cope with throngs of customers on the go in the mornings, some of whom would prefer to stand & eat & leave within a short while. 

This concept of the grab-and-go Doutor coffeehouse model dominated Japan until the entrance of American coffee giant Starbucks into Japan, which made the sit-and-have-a-chat American style of coffee consumption trendy. Despite Starbucks' entry into Japan, Doutor currently operates more outlets in Japan than Starbucks does. The American chain’s entry on the coffee scene could not replace the Japanese philosophy that coffee is good for a pick-me-up, not so much an artisan beverage to be savored alongside good company.  

Business Model of Doutor Coffee retail - The first Doutor Coffee (Doctor Coffee) shop opened its doors in 1980 in Tokyo. From the start, founder Toriba Hiromichi adopted the fast food model where the business employs only a handful of employees, the customers are served on-the-go at the counter (minimum within 10 minutes) with the menu offering other items such as snacks and juices. The flagship shop markets coffee for a price equivalent to $1.50 per cup, seven times cheaper than those sold at restaurants in the city. This new cafe novelty concept & affordable price enabled Doutor Coffee (Doctor Coffee) to become an instant success in Japan. The rapid business expansion enabled Doutor Coffee (Doctor Coffee) to dominate the market today. It currently has 1500 stores in Japan, more than twice its strongest competitor, the American chain Starbucks, which arrived in the country only in the mid 1990s. 

According to calculations, Doctor Coffee (Doctor Coffee) currently sells an average of 400 cups coffee per minute. In the 2007 fiscal year, ended March, the company closed the balance with revenues of about $600 million, 7% more than in the previous year. 

Brand expansion & diversification - To meet a broad spectrum of customers, the network brings together six brands of stores. The most sophisticated was named Le Café Doctor and is located in the Ginza neighborhood of Tokyo, Japan with one of the most expensive square meter rates in the world where the major international fashion brands congregates. Within just 46 years in operation Doutor Coffee grew continuously in market share to  maintain its top ranking in the industry. 

Market threat - In its more than forty years of being the market leader in the Japanese market, the only competitor that caused some threat to Doutor Coffee (Doctor Coffee) was the American chain Starbucks. The American multinational Starbucks arrived in Japan in the second half of the 1990s and grew rapidly in Japan, targeting a younger and more affluent than the average customer of Doctor Coffee. 

Under President Toriba Hiromichi's leadership  the company formulated counter-competitive measures by further diversifying  the profile of its stores, launching brands such as :
  • Excelsior Caffé, (more sophisticated and specialized in espresso), 
  • Salon de Thé Madeleine (a teahouse facing women). 

Strong ties with Brazil - The ties between founder Toriba Hiromichi & Brazil remain strong even today. After his stint in Brazil, Toriba Hiromichi has returned to visit Brazil several times. As the largest roasters in the world, Doutor Coffee continues its business ties with Brazil as its main supplier. 

"The Doctor Coffee is one of our largest customers and purchases monthly. Toriba Hiromichi requires the best beans, produced exclusively in the mountains of Minas Gerais, in southern Minas Gerais and in Mogi region of the state of São Paulo, "says Carlos Santana, representative of Ecom Trading, a leading supplier of grain to the Japanese network. 

About a third of the raw material used by Doutor Coffee (Doctor Coffee) comes from Brazil. The rest of the grain is imported from other countries and own farms that the company keeps in Hawaii. The strong ties between Brazil and Doutor Coffee (Doctor Coffee) are further strengthened - as can be seen from the special order made to commemorate the centennial of Japanese immigration to Brazil in form of Tratase a genuinely Brazilian blending, 100% produced on a farm of a Japanese descendant in southern Minas Gerais, which was released in months leading to the 100 year in stores Doutor Coffee (Doctor Coffee) in Japan. 
Visit the website: www.exame.com.br 
(Source reference : "Japanese Starbucks" by Author: Luciene Antunes, With reporting by Thiago Minami, Tokyo) 

Doutor Coffee is located at :
12 Marina Boulevard, #01-05
Marina Bay Financial Centre Tower 3,  
Singapore 018982.
Email: enquiry@doutorcoffee.com.sg 
Tel: +65 6604 6082 

Opening Hours :
Mondays to Fridays          - 7.30am to 9.30pm
Sat, Sun, Public Holidays - 8.30am to 4.30pm 

Wednesday, September 10, 2014

Paulaner Brauhaus at Millenia Walk - The Executive Chef Klaus Lukarsch The Sous Chef Niko Soh The Menu The Dessert Signatures In Brief

Executive Chef Klaus Lukarsch 

The restaurant at Level Two of Paulaner Bräuhaus Singapore is helmed by Executive Chef Klaus Lukarsch who brings with him an extensive wealth of experience in Bavarian Cuisine, serving up delectable selections of traditional German fare that can be wonderfully paired with Paulaner Bräuhaus' freshly brewed beers. 

Executive Chef Klaus Lukarsch, Chef de Cuisine is a Certified Master Butcher - he has honed his craft and has become a specialist in preparing German ham, cold cuts & salami. Chef Klaus Lukarsch is the man behind the Paulaner Bräuhaus’ Schweinshaxe - grilled-to-perfection crispy pork knuckle and sausage made from old homemade recipes. Chef Klaus Lukarsch's professional career as a chef began in Beijing in Kempinski Hotel at the Lufthansa Center. 

Since young Chef Klaus Lukarsch helps out in the family business doing food preparations, party services and small goods manufacturing. Soon he became a Butcher, then a Master Butcher.  After 11 years as the Head Chef of Paulaner Bräuhaus Beijing and stints in Australia and  Turkey, he joined Paulaner Bräuhaus Singapore in February 2009. 

Sous Chef Niko Soh 

The Menu 
The Paulaner Bräuhaus Singapore restaurant at Level Two, has an extensive Menu boasting Munich specialties (Paulaner Classics) as well as popular international dishes and food trends. Diners are assured that identical recipes are used in all brew houses worldwide & applied according to Bavarian standards. Bavarian traditions & tastes are imported directly in unadulterated form.
For Full Restaurant Menu goto :

The Signature Desserts 

  • Caramelised Bavarian Emperor's pancake with apple plum compote

  • Homemade apple strudel with vanilla ice cream

Paulaner Bräuhaus Singapore is located at:
9 Raffles Boulevard, 
#01-01, Millenia Walk
Singapore 039596
Tel : 68832572

Bar Opening Hours:
12pm-1am (Sun-Thu) 
12pm-2am (Fri-Sat & Eve P.H.) 

Restaurant Opening Hours: 
Lunch (Mon-Fri) 12pm-2.30pm
German Sunday Brunch 11.30am-2.30pm 
Dinner (Mon-Sun) 6.30pm-10.30pm

River JOrdan and JOrdan being groovy on the disco floor !

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