Thursday, April 11, 2013

Background of PappaRich - two Singapore outlets at The Star Vista & Parkway Parade

When I first came across PappaRich, I thought the restaurant comes under the group that owns BeardPapa. How wrong I was. 

PappaRich is BIG in Malaysia. The first PappaRich restaurant opens in 2005 at Selayang Mall under the PappaRich Group.  Today the Group has grown to 50 outlets nationwide across 9 states in Malaysia, and has even extend its reach to Singapore & Australia through Franchising Agreements with oversea Franchisees, totaling 100 outlets altogether in Asia.
49 year old Rich Tan is the man behind the PappaRich brand, as the brand is named after him. Rich Tan was born in Negeri Sembilan in 1964. 

He had the vision of providing a casual dining concept and experience featuring the very best of Malaysian cuisine to the  world - hence the birth of PappaRich. Through franchising, the PappaRich brand grew to 50 outlets in a span of only 3 years. In Australia, there are 15 outlets planned in cities like Sydney & Melbourne by end June 2013, with 5  outlets currently opened to date. In Singapore there are 2 outlets opened in the Star Vista and Parkway Parade. The Group is also expanding into China soon.

Today PappaRich has a core team of about ten R and D experts  to fine tune PappaRich recipes, to source for fresh, authentic ingredients of the best quality & grade, so as to bring the best of traditional Malaysian Cuisine to its diners. PappaRich usually recruit and hire the chefs  who are already famous and experienced in cooking traditional Malaysian cuisine and bring them into the PappaRich Group. 

When it comes to ingredients, the group invest in the best ingredients. e.g. ingredients such as pepper are sourced from Sabah where they are famous for pepper production. 

The PappaRich's Singapore Master Franchise is owned by Mr Sebastian Low, CEO of PappaRich Group Singapore Pte Ltd.

To date the group in Singapore has two outlets : 
first outlet at The Star Vista, #01-43, 1 Vista Exchange Green, Buona Vista, S 138617 (opened in 2012 September), 
the second outlet in Parkway  Parade, 80 Marine Parade Road, #01-17A, S 449269. 
For the Food Tasting, I met Sebastian Low & Redzuan at PappaRich outlet at Parkway Parade. 

River JOrdan and JOrdan being groovy on the disco floor !

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