He had the vision of providing a casual dining concept and experience featuring the very best of Malaysian cuisine to the world - hence the birth of PappaRich. Through franchising, the PappaRich brand grew to 50 outlets in a span of only 3 years. In Australia, there are 15 outlets planned in cities like Sydney & Melbourne by end June 2013, with 5 outlets currently opened to date. In Singapore there are 2 outlets opened in the Star Vista and Parkway Parade. The Group is also expanding into China soon.
When it comes to ingredients, the group invest in the best ingredients. e.g. ingredients such as pepper are sourced from Sabah where they are famous for pepper production.