Tuesday, April 28, 2015

Fresh Garden at Mount Elizabeth Novena Hospital #01-18 S(329563) - The Founders Part III

In the Beverage  Category, Fresh Garden serves hot & cold beverage - hot ones such as honey lemon, coffee & tea, hot chocolate, & cold canned drinks from F&N.

Currently two staff comes in the morning to do up breakfast menu, prepare soup, cutting of ingredients. By 11 am they prepare for meat selection.

Fresh Garden has a standard plan schedule, that dictates the time for preparation for breakfast menu, lunch menu. The staff hired at Fresh Garden  do come with some culinary background, & are committed to stay for a period of time. There are no executive chef here, everyone is trained to do all preparation. Currently only the Co-Founders know the recipe for the homemade dressings used here at Fresh Garden. The cafe does not have a central kitchen, the flagship outlet here at Mount Elizabeth Novena Hospital prepares the marinates & dressings & literally everything here at this 10 square metres kitchen space.

Food Sources

With most of the ingredients here at Fresh Garden locally sourced - e.g. Angliss supplies the frozen dory fish, salmon. The vegetables are fresh & direct from local suppliers. The condiments & pastes are from established suppliers like Gan Teck Kar Investments. 

The cafe uses frozen chicken leg instead of chicken breast as the leg is more tender & not too dry. To make the roast chicken, the chicken thigh is marinated overnight to allow the flavors to be infused fully within the chicken thigh. The Dory fish does not require marination at all, but has special coating to seal in the flavors. 

Fresh Garden uses bread from local HDB confectionery that supplies freshly baked slider buns & wholemeal bread delivered twice a week to the cafe. To cater to the lunch crowd that gather at Fresh Garden, meats like chicken thigh & dory fish that require longer cooking time are first cooked then placed in the warmer, ready to be used when the order is placed.

Slogan & Mission Statement 
"Fresh Salad. Good Soup. Hearty Sandwich."
At Fresh Garden the Co-Founders insist on serving homemade fresh gourmet salad, fresh hearty sandwich & homemade tasty Soup  of the Day, made from scratch using raw & semi-cooked & fresh ingredients paired with delicious homemade dressings that are rich in nutrients without any preservatives so that their customers can eat well & nourish their body & enjoy great health.  

Fresh Garden stand out from other Cafes 
  • At Fresh Garden, the salad dressings are made daily from scratch using fresh raw quality ingredients without any preservatives based on the Co-Founders' secret recipe, e.g. Thousand Island dressing, Japanese sesame ginger, Thai dressing. 

  • Fresh Garden serves a composed Gourmet salad complete with protein (Seafood, Chicken, Smoked Duck, Dory Fish, Salmon), nuts, dried fruits, leafy green vegetables, legumes, fruits that are mixed together ala minute & dressed with the Fresh Garden Signature homemade dressings. 

Fun Facts about the Cafe 

  • Payment is available using - Cash, VISA, Mastercard, but not with Diners nor AMEX. 
  • Discount - made available for Mt Elizabeth Novena Hospital  staff & Ministry Of Home Affairs  staff, for dine-in only.
  • Catering - currently not explored yet. 
  • Takeaways - minimum order of S$25 required, need 1 hour pre-order preparation. 
  • Booking of venue for private events - do discuss with the Co-Founders of your intent.  
  • Delivery Vendor - currently FoodPanda is onboard as its dedicated delivery vendor.

  • Promotion Programs with banks - Loyalty Program every $10 with stamp, 10 stamps to get a free salad. 

  • Merchandise on sale - not feasible to sell dressing at this point as it is time-consuming, cafe currently do not provide as need economy of scale. 
  • Target market - health-conscious persons desire to aspire to live a healthy lifestyle, mainly the doctors, nurses, patients. People who desire to eat raw or semi cooked food, also weight watchers. 
  • Seating capacity - air-con indoors 30 pax in 700 square feet space. 

  • Signature items include - Smoked Duck Salad in Honey Djion Dressing (where Fresh Garden uses smoked duck from local supplier Wang Foong Foodstuffs Suppliers Pte Ltd. Wang Foong Foodstuffs Suppliers Pte Ltd was incorporated in 1983 & is Singapore's leading manufacturer & distributor of ham, sausages & various delicatessen), Chicken Caesar Salad (the cafe uses frozen chicken leg), Japanese Sesame ginger dressing, Cream of Mushroom soup (using fresh raw forest mushrooms), Tuna Slider (comes with cheese & tuna), Egg Mayonnaise Slider, Smoked Duck Spinach Wrap, Strawberry Parfait made using  strawberry compote from supplier.

  • DJ 93.3FM, 95.8FM do visit the cafe fairly often. 
Fresh Garden Cafe is located at : 
Mount Elizabeth Novena Hospital #01-18
38 Irrawaddy Road, S(329563)
Tel : 94504579 
Tel : 66942275
Email : henrykiong@yahoo.com.sg
Nearest MRT : Novena 
Opening hours :
Mondays to Fridays  8 am to 7 pm 
Saturdays - 8.30 am to 1.30 pm
Sundays & Public Holidays (Closed) 

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