Thursday, April 18, 2013

Mellben Seafood Pte Ltd at Blk 232 Ang Mo Kio Ave 3 - The Background



Mellben Seafood is owned & operated by Mr Sng Boon Chuan, age 59 at Ang Mo Kio Ave 3, Block 232. 

His brother Mr Soon Boon Leong, age 57, started the first seafood restaurant more than 30 years ago in a pre-war house in Alexandra Hill, but diverse into the construction industry just ten years on. 

Boon Chuan, seeing that there is a demand for seafood in Singapore, embarked on the seafood bandwagon and started Mellben Seafood at Ang Mo Kio Avenue 3 Block 232. The restaurant has since grown to occupy a sprawling space feeding more than 35 tables of hungry diners every evening from 5pm to 10 pm. 

To meet the huge demand for crabs these days, Boon Chuan gets his crabs from various sources : Philippines, India, Sri Lanka, Vietnam. His crabs currently are priced at S$50 per kilo. Despite the high price compared to other coffee shop joints, his restaurant still see many loyal fans who love the Signature dish at Mellben : Crab. The crabs can be cooked in various flavors: Chilli, Claypot Bee Hoon Soup, Butter, Thai, Black Pepper, Curry, Salted Egg, etc, but the popular favourite flavours are : Butter Crab, Claypot Crab Bee Hoon Soup. 

His restaurant at Ang Mo Kio Ave 3 are well patronised by many famous celebrities. One corner of the restaurant are dedicated to display well preserved crab shells endorsed by many MediaCorp Celebrities who have visited his restaurant. 




To every successful restaurant belies a team of dedicated chefs & cooks who love and practise their craft. The next time you visit Mellben, do give your compliments to the unsung heroes who satisfy your hungry bowels. 

When Boon Chuan started Mellben Seafood, he hired some chefs to cook, and had Boon Leong referred some of his previous experience chefs to mentor them. Over the years the hired chefs at Mellben has mastered their craft and has since  helm the kitchen at Mellben, dishing out daily doses of omega rich crab meat oozing, freshness from the sea. 




It appears that seafood business runs in their blood. Whilst Mellben at Blk 232 Ang Mo Kio Ave 3 is owned by Boon Chuan, his sister Kelly opens her Mellben outlet at Toa Payoh. Boon Leong operated his Uncle Leong Seafood at Ang Mo Kio Ave 3 Block 233 for many years but has since moved out of Ang Mo Kio. 

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