Tuesday, July 30, 2013

Interview Part 3 with Sarge Sargeant - BLooiE's Roadhouse at The Aquarius, Science Park 2

Food Ingredients : sourced from local suppliers. All meats are fresh chilled including beef, seafood, Salmon Pacific dory. The coating used for the Fish & chips  is not English style, not thick batter, but use fresh bread crumbs. 
All meats marinated overnight at Central Kitchen, delivers marinated meats to the outlets daily. 
Food are prepared ala minute, so there is no pre frying of Dory Fish. 
For Beer Butt Chicken diners need to pre order a day before as it takes one hour to cook. 

Slogan for BlooiE's : "Where the dress code includes a smile"

BLooiE's differ from other western restaurant : it is a Singapore style Western concept, quality food freshly prepared, customers can ask for a replacement if they do not like the food. 

Ordering : Table Service. 

Payment : Post dining

Catering : Yes, includes external BBQ service at Customer's place. Minimum Order : 30 pax

Booking of Venue : Yes, for corporate events, product launches, birthday parties, kids' parties make your own pizzas, etc include stage for live entertainment. 

Takeaway Services : Yes, no need for minimum order.

Delivery Vendors : No, staff usually deliver the food at no charge. 

Promotion Tie up with Banks/ Cards : Deal with NETS, Promotion with some credit card. 

Loyalty Programs : BLooiE's has a VIP card Program given to loyal diners

Merchandise sold at site : Not at this point of time. Used to have T-Shirts in the past. 

Target Audience : Families, PMEBs

Seating Capacity : The Aquarius Outlet (100 pax inside, 80 pax outside), Rail Mall Outlet (110 pax) Siglap Outlet (90 pax), Faber Drive Outlet (70-80 pax)

Signature Dishes
1. Bacon Mushroom Cheese Burger - Patty is 1'' thick, mushroom sauce is special 

BLooiE's Roadhouse can be found at the following 4 locations : 
  1. 21, Science Park Road #01-01 The Aquarius (Science Park II), S(117628). Tel : 67750046
  2. 49, Jalan Tua Kong (Upp East Coast) Siglap, S(457249). Tel : 64420030
  3. Rail Mall, 426/428 Upp Bukit Timah Road, S(678053). Tel : 67661588
  4. 100 Faber Drive, Faber Hills, S(129406). Tel : 67783459

River JOrdan and JOrdan being groovy on the disco floor !

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